Cinnabon Swirl® to Debut First-Ever Location in Peoria

Peoria, Ariz. (May 19, 2024) – The world’s first-ever Cinnabon Swirl® is opening its doors at Lake Pleasant Crossing on Friday, May 23rd, with a grand opening celebration on Friday, May 30th. Locals will be the first in the country to experience the sweet new concept from GoTo Foods, the powerhouse behind iconic brands like Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, McAlister’s Deli®, Moe’s Southwest Grill®, and Schlotzsky’s®.

A union of two beloved brands, Cinnabon Swirl draws inspiration from the ooey-gooey goodness of Cinnabon and The Original Soft Serve™ from Carvel to deliver a treat experience like no other.

“Bringing the first-ever Cinnabon Swirl to Peoria is an incredible honor,” said Namit Mangat, franchise owner. “This is more than just opening a dessert shop. It’s about introducing something fresh, fun, and unforgettable to a city I love. I’m proud to give our community a first taste of a concept that will soon be nationwide.”

Guests can enjoy the classic menu items from Cinnabon and Carvel, as well as signature items that can only be found at Cinnabon Swirl. Signature menu items include:

• Bonini: Cinnabon Classic Roll meets Carvel vanilla soft serve in one truly epic warm-pressed treat.
• Cinnabon Swirl Sundae: Warm, center swirls of a Cinnabon Classic Roll chopped & topped with Carvel vanilla soft serve & a caramel drizzle.
• Ice Cream Sandwiches: Carvel soft serve ice cream swirled between two freshly baked chocolate chip cookies.
• Premium Pints: Layers of Carvel soft serve swirled together with our favorite toppings.

The Peoria location will also feature two limited-edition soft serve flavors each month, starting with Birthday Cake and Cold Brew. These flavors can be enjoyed in a cup, a cone, and an ice cream sandwich.

Peoria will be the first community in the nation to experience this innovative concept, with four other locations opening nationwide later this year.

For more information on Cinnabon Swirl, please visit Cinnabon.com/cinnabonswirl and connect with Cinnabon Swirl on Facebook.

About GoTo Foods

Atlanta-based platform company GoTo Foods (formerly known as Focus Brands) is a leading developer of global multi-channel food service brands. As of September 29, 2024, GoTo Foods, through its affiliate brands, is the franchisor and operator of over 6,800 restaurants, cafes, ice cream shops, and bakeries in all 50 states and over 65 countries and territories under the Auntie Anne’s®, Carvel®, Cinnabon®, Jamba®, Moe’s Southwest Grill®, McAlister’s Deli®, and Schlotzsky’s® brand names, as well as the Seattle’s Best Coffee® brand on certain military bases and in certain international markets.

The iconic GoTo Foods brands benefit from strong enterprise growth engines, including marketing, digital, technology, and franchise sales & development to propel growth and brand performance. Please visit www.gotofoods.com and connect with us on LinkedIn to learn more.